eCommerce Growth Strategy for Stencil Stop

Clients:

Stencil Stop

Category:

eCommerce Digital Marketing

Date:

March 2026

Location:

Sacramento, California, USA

Overview

Stencil Stop partnered with us to improve profitability across its digital marketing channels and unlock new revenue opportunities. While the business had a strong product offering and established customer base, marketing investments were not fully aligned with product value, customer intent, and long-term revenue growth.

Our Approach

We developed a performance-driven eCommerce growth strategy focused on increasing return on ad spend, improving customer acquisition efficiency, and expanding higher-value revenue streams.

Our work included:

Restructuring Google Shopping and Performance Max campaigns based on product value and profitability
Building a dedicated acquisition strategy for wholesale and bulk-order customers
Launching Meta advertising campaigns focused on customer use cases and outcomes
Implementing an SEO programme targeting high-intent commercial search opportunities
Enhancing analytics and attribution through GA4 and GTM to measure channel performance and revenue contribution

Execution

We reorganized paid media campaigns to prioritize higher-value products and improve budget allocation across the account. Shopping campaigns were optimized to better support profitable product categories while reducing inefficient spend. To capture additional growth opportunities, we developed a dedicated strategy for wholesale and bulk-order buyers, including tailored landing pages, messaging, and conversion paths designed specifically for business customers.

On Meta, creative assets shifted from product-focused messaging to real-world applications and customer outcomes. At the same time, an SEO campaign was launched to strengthen visibility for valuable non-branded searches and reduce reliance on paid acquisition channels.